Showing posts with label Amazon Kindle 4 Review and Release Date. kindle 4. Show all posts
Showing posts with label Amazon Kindle 4 Review and Release Date. kindle 4. Show all posts

Amazon expects to sell 8 Million Kindle units in 2011

Posted by unknown On Wednesday, June 8, 2011 0 comments

Everyone who has a television set or internet connection has heard about the Amazon Kindle eReader. Just like the iPad, the Kindle benefits from being the initial model in a consumer electronics niche that it created. When people think eReader, they think Kindle. And rightfully so, as the Kindle captured over 45 % of the eReader market in 2010, and currently has over 41 % of the market in 2011. With a dozen or more eReaders on the market, and Tablet PCs being used as eReaders too, 41 % of a market with so many options is staggering.

And as long as Amazon continues to price their device at bargain basement retail, and make the majority of their profits off of the high margin eBooks they sell, they will probably not lose any market share any time soon. Because of pressure from tablets and other eReaders, Amazon has recently lowered the retail on their two best selling eReaders by a sizable $25. This meant an immediate sales burst on their $114 Wifi Kindle that was $139, and also on the $164 Kindle 3G that was $189. The only stipulation is those lower priced models have Special Offers displayed on the Kindle home screen and screen savers.

The move was thought to be widely shunned by consumers, but since Amazon made the offers presented to Kindle owners so attractive, it was like paying a lower retail price now, and being offered to save even more money later. Another example of Amazon’s brilliant marketing expertise.

And it is because of this expertise that Bloomberg raised their expectations for 2011 sales number for the Amazon Kindle. Last year the Kindle sold “only” 2.4 million units of all models, and this year Bloomberg had slated Amazon to double that mark, and move 5 million Kindle devices. However, after the price-cutting moves, and contact with two “Amazon employees” lose to the Kindle marketing arm, Bloomberg raised their estimate to a whopping 8 million units.

There are even a few professional bloggers who have stated they think the Kindle can match the iPad 2 in sales, because many emerging tablets will eat into the iPad 2′s numbers. Even if not, the Kindle appears poised to more than triple last year’s numbers. If Amazon’s past marketing performance is any indicator, look for more of the same eReader market cornering in the last half of 2011 and beyond.

Still, there’s a strong argument that far from killing the Kindle, the iPad has indirectly helped Amazon. It’s arguably focused attention on the strengths of the Kindle for people who are primarily interested in a portable reading device. And more importantly, it’s likely one of the main reasons Amazon has cut prices to have the entry level Kindle at $139. That not only puts it firmly in the “impulse buy” category of electronic goods, but also makes it an affordable (if not inexpensive) gift option.

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Kindle’s Sunshine Deals Impact its Bestseller List

Posted by unknown On 0 comments

Amazon’s Kindle Sunshine Deals that took off just four days back is already bringing huge changes in the Bestselling Kindle title’s list. Kindle Sunshine Deals involves the sale of 600 Kindle books from small and mid-sized publishers and new authors at huge discounts, bringing the price down to $0.99-$2.99 per title.
Earlier, the average price of an eBook on Kindle’s top 100 bestselling title’s list was $7.75. Ever since the Sunshine Deals promotion, the average price has dropped 17% to $6.43. The change is obviously due to the large number of titles being sold via the promotion. The titles on discount include favorites such as Have A New Kid By Fridayby Kevin Leman ($2.99), My Horizontal Life by Chelsea Handler ($1.99), Winter Sea by Susanna Kearsley ($2.99), The Fountain Overflows: Saga of the Century by Rebecca West ($0.99) and lots more.

eBook Market View has a chart to show what’s happening to Kindle Bestsellers in June. They track books in bestseller lists by 4 price bands: Band 1 (Super-discounted at $0-$2.99), Band 2 (Discounted at $3-$7.99), Band 3 (Value at $8-$9.99), and Band 4 (Premium at $10+). Usually the proportion for each band is consistent in Kindle’s top 100 bestselling books list. But this month, the number of titles in Band 1 has increased dramatically from 31 titles on day 1 to 47 on day 4, a 52% jump.
 
Amazon seems to have got the Midas touch lately with every new promotion or product churning out dollars for the retail giant.
 
Is your favorite on sale in Kindle’s Sunshine Deal?

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Amazon Sunshine Deals For Kindle E-book Publishers

Posted by unknown On Saturday, June 4, 2011 0 comments

Amazon Rolls Out ‘Sunshine Deals’ For Publishers To Test E-Book Pricing. Are publishers taking the plunge into experimenting with e-book pricing? Today Amazon (NSDQ: AMZN) quietly launched Kindle Sunshine Deals, a two-week promotion pricing about 650 Kindle books “from numerous bestselling and award-winning authors” at $0.99, $1.99, and $2.99. While individual authors have seen success putting their e-books on sale, this promotion is unique because of its scale and because it is being run by Amazon and appears to be in collaboration with book publishers.

As far as we can tell, no e-books published by the “big six” U.S. publishers (which use the agency model, setting their own prices for e-books on Amazon and paying Amazon a commission) are included in the sale. The books included in Sunshine Deals are all from small- to mid-sized publishers like Candlewick, Bloomsbury, Sourcebooks, and Tyndale House. Also included is Open Road Integrated Media’s edition of William Styron’s Sophie’s Choice. Chelsea Handler’s My Horizontal Life, published by Bloomsbury in 2008, is currently the bestselling Sunshine title.

Most of the titles are at least a year old. However, Amazon is offering Sunshine Deals for pre-order on two romance books published by Sourcebooks: Soldier by Grace Burrowes, which will be released June 7, and Wish You Were Here by Philippa Ashley, which will be released June 14.

Most book publishers have little experience experimenting with e-book pricing or marketing books directly to customers. We’re guessing that this promotion is serving as a test case for them to try out a range of low prices, particularly on older e-books (or, as in the case of the two books above, on books approaching their publication dates). Update: This is correct. Sunshine Deals is “an opportunity for publishers to test compelling pricing coupled with on-site merchandising,” Sarah Gelman, PR Manager at Amazon, told us. “We’re excited about the number of publishers who are participating.”

Little data about the effect of pricing on e-book sales is currently available, and most of it is anecdotal or preliminary. (Thriller author JA Konrath, for instance, who has written extensively about e-book pricing models, believes $2.99 should be the e-book price standard. If the books in the Sunshine Deals promotion do well, we may see more publishers offering sales on their e-books—or working with Amazon to run more promotions. (It’s unlikely that we’ll see any data from Amazon or the publishers themselves on how well the books sold. But we’ll be watching the Amazon Kindle bestseller list to see how many Sunshine Deals titles cross over onto it.)

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Amazon Kindle 4 Review and Release Date

Posted by unknown On Saturday, May 14, 2011 0 comments

We do not yet have a firm idea about when the Amazon Kindle 4 reader will be ready. Before the 3rd generation reader was released, it was able to be pre-ordered. It will likely be the same with the next version of this device. But both current Kindle users and people who do not yet own an electronic reading device have a host of questions regarding this newer model. For example:

  • Will it have a color screen?
  • If it does, will this mean a move away from electronic paper in favor of an LCD display?
  • Will it offer touch functionality similar to the iPad?
  • How much will it cost?
  • When will it be ready?

Some of these questions are a bit easier to answer than other. For some, we simply have to wait for an announcement from Amazon. However, we can certainly take an educated guess at most of them simply from the information that is already available online. For example, by looking at media reports and going direct to the websites of companies involved in the innovation of technology that the Kindle uses, we can glean a lot of useful information.

Firstly, there is every chance that we shall be reading using a color Kindle 4 in the not so distant future. This is more than just a dream. The fact of the matter is that a color electronic display is already a reality. At the moment, it is a company called E Ink who make the screens for the Kindle 3. The version that is used for this model is called Pearl. Their newer version which can display more than 4,000 different colors is called Triton. Since Amazon already have a relationship with this company and are comfortable using their inventions, it is a logical step that they will move to use the most up to date electronic paper display technology.

Whether or not a color screen will add a great deal to the user experience is debatable. That said, it will be a major marketing device to be able to compare the Kindle reader, at its lower cost, to the flashier iPad tablet devices. The fact of the matter is that the Kindle and the iPad are only really in competition with each other to the extent that they are both hand held electronic gadgets. But the thing is, they are really designed to do different tasks. The Kindle has one primary function, to allow its users to read electronic books. The iPad on the other hand offers a wider range of capabilities but does not have one specific function. The Kindle is more functional while the iPad is cooler. Bringing out a Kindle with a color screen might not add too much functionality but it certainly gives this gadget an improved coolness factor.

As you will have gathered from the preceding paragraphs, a color screen does not necessitate an LCD display. There is no doubt that LCD screens can operate at higher resolutions. After all, this is the type of screens that computers use. But electronic paper displays offer some advantages of their own. These include a far superior battery life when compared to devices like laptops, mobile phones and the iPad. The current version of the Kindle reader can go for one month between battery charges. Secondly, reading with the Amazon Kindle really is just the same as reading a book, as far as your eyes are concerned. I have yet to get a headache or feel the effects of eye strain from using my Kindle. They are definitely more relaxing to use than looking at a computer screen for a long time.

Another cool feature that the iPad offers is its touch ability. The 3rd generation Kindle makes use of a small QWERTY keyboard that sits at the bottom of the device. However, whether the Kindle 4 will still have a keyboard or not is still unknown. Developments in this area include Amazon's purchase of a company called TouchCo in 2010. This firm was developing touch functionality for electronic paper displays. Indeed, at the time of their purchase, it they had already invented working prototypes. Therefore, making another assumption, it may well be the case that this technology is now fully operational. We do not know for sure whether Amazon will choose to include this in their Kindle 4 reader but as long as they have it working correctly, it would be surprising if they did not make use of this innovation.

So it may well be the case that Amazon will be able to steal some of the thunder of the iPad device. As far as the marketing of their next hand held reader is concerned, having both a color screen and touch functionality would be of major value. The question is whether these features will add much, if anything, to the price of the device itself.

At the moment there are three different models of Kindle. Two 6" versions (Wi-Fi only and Wi-Fi + 3G) as well as the larger DX device. We could say that the 6" Kindles are the standard type while the DX is a luxury version. The cost of the Kindle DX is about twice the price of the cheapest model and double the price of the one with 3G. Will Amazon be able to sell a color and touch version of their product for less than $150? A massive part of the appeal of the Kindle reader is its affordability. It would be a shame if the price had to rise to over $200, for instance. This would certainly limit some people's ability to be able to purchase the hand set.

As I mentioned at the start of this article, we do not know exactly when the Kindle 4 will be released. There has been no announcement from Amazon other than to say that it is still a long way off. To date, there have been three versions of the Kindle so far. The first one came on sale in November 2007. That was just over three years ago. So if they stick to a similar sort of time scale it may be possible to purchase a Kindle 4 before the end of 2011. Bringing out the next version would ensure record breaking sales in the run up to Christmas. But potentially more important to Amazon than short term profit is ensuring that the Kindle 4 electronic reader is the best device of its type. Therefore rather than working to a sales timetable, it seems likely that they will only bring out the next incarnation of their bestselling handset when the device is good and ready. This might not be until 2012.

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